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Caitlyn Gibson's avatar

I moved away from Amsterdam last year and I have to say, as a professional baker, I really do miss the quality of bakeries in the city. I’d put the city on par with the likes of Copenhagen and even (gasp!) Paris in terms of innovation and standards. I live in Italy now and it’s pulling teeth trying to get an Italian to eat a cookie that isn’t stale…

Definitely been interested in watching the rise of convenience bakes. I understand why customers are demanding these sorts of products but it seems to take away the experience of both buying a fresh croissant from a bakery, or making your own at home. I keep seeing panettone recipes floating around that promise a bake from rise to table in a day. To me, that takes away the specialness of a panettone. You should devote a lot of time to certain bakes. The goal should not always be to consume, but to create!

Anyway, enjoying your content as usual Tomek. Wishing you and yours a lovely holiday season

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Tomek Moss's avatar

Hey! Happy New Year! The convenience bake trend is so interesting isn't it... People always want to buy great pizza dough for the home but the point of great pizza dough is that it requires time and a bit of effort. And so much hinges on the bake anyway that I wonder what the final quality is like! Anyway, hope you have had some success in Italy with the cookies! And thanks so much for reading x

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